Amen
Visual Identity | Movie Branding | Illustration
Amen is a Malayalam movie about music, hope, and divine intervention set in the fictional village of Kumarankudi. The story follows Solomon, a shy altar boy with hidden musical talent, and a mysterious priest who helps him find his place and revive the village's once-celebrated church band, preserving the musical spirit of Kumarnkudi.
For this project, I designed posters, badges, record covers, and a tote bag. Since church and spirituality are central to the film, the visual direction draws from illuminated manuscripts and iconography. The system uses bright retro colors and ornate frames to echo the film’s quirky, offbeat energy. Amen celebrates divine mischief, joy, and chaos. In the film, music symbolizes both spirituality and self-expression. Its importance is underscored in the visuals through musical notes, highlighting its centrality to the story.